PRESS RELEASE
DATE: September 25, 2010
DATE: September 25, 2010
LEXINGTON, KY—After years of anticipation, the Alltech FEI World Equestrian Games have finally kicked off in Lexington, Ky.
Saturday’s competition events include Reining Team Competition Part 1 at 9 a.m. EDT and Reining Team Competition Part 2 at 2 p.m. EDT in the Alltech Indoor Arena. These Reining World Championships, presented by John Deere, will see 14 countries competing in team events and seven countries competing in individual events. Start lists, live scoring and results are available online at www.alltechfeigames.com/results.
The Alltech FEI World Equestrian Games will officially “open” at 7 p.m. as a cast of 1500 people and 200 horses from around the world pays tribute to the Games’ American debut in an opening ceremonies celebration. Kentuckians will have the opportunity to witness the pageantry and excitement of the opening ceremonies as most of the state’s NBC affiliates broadcast the event live from 7 – 9 p.m. EDT.
Forty different acts will be featured in the opening ceremonies, including Kentuckian Wynonna Judd; opera stars Denyce Graves, Cynthia Lawrence and Ronan Tynan; Sara Lee Guthrie; Cherryholmes; and Jazz at Lincoln Center among other notables. World-renowned boxing legend, humanitarian, global icon and Kentucky native Muhammad Ali will also be making a special appearance.
Dr. Everett McCorvey is the executive producer and director of the opening ceremonies. An MP3 opening ceremonies preview featuring Dr. McCorvey is available for free download from Lloyd Bell Productions at:
Experience the Alltech FEI World Equestrian Games in person by securing your tickets today at www.alltechfeigames.com or 1-888-934-2010.
About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States.
The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and Rood and Riddle Equine Hospital. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com
About Alltech
Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with 30 years’ experience in developing natural products that are scientifically proven to enhance animal health and performance. Headquartered in Nicholasville, Ky., Alltech trades in 120 countries and has 2300 employees worldwide.
MEDIA CONTACTS:
Amy Walker
Public Relations, Alltech FEI World Equestrian Games
859-255-2010
Susanna Elliott
Public Relations, Alltech
859-473-2696
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