The official launch of the Boyd Martin line of protective horse boots,
manufactured by Majyk Equipe LLC of California, will take place at the
2013 Rolex Kentucky CCI4* Three-Day Event in Lexington, KY on April
25-28. The partnership between the premium manufacturer Majyk Equipe and
Boyd Martin, a world-class Three-Day Event Rider, is a new venture for
both parties. Boyd will compete in the International Three-Day Event
riding “Trading Aces”, owned by the Trading Aces Syndicate, who will
wear the boots while competing in the ultimate Eventing competition in America.
“We
are very excited to have the opportunity to work on this line with
Boyd,” said Michael Sirjani, CEO and founder of Majyk Equipe LLC. “Boyd
and Silva Martin are so well-known in this industry and are respected
for their horsemanship and knowledge. Boyd and I started talking a while
ago about developing a line that would incorporate everything he was
looking for, along with the technology that our company is fast becoming
famous for, which he had seen and liked. The resulting product has far
outweighed our expectations and Boyd has been hands on throughout the
whole process.”
The
decision to work with Majyk Equipe was an easy one for Boyd. “I was
really impressed with the approach the company took from the beginning,”
Boyd said during a break from training. “I knew I didn’t want to put my
name to anything that I wasn’t 100% happy with and Michael and his team
worked really hard to make sure this was a true collaboration,
incorporating all my ideas until we got it just right. I’ve been using
the boots in training and they’ve been phenomenal. I’m really looking
forward to getting out on the course with them.”
The
Boyd Martin line will incorporate cross-country, dressage and jumping
styles. The boots are made of a proprietary material, developed
especially for Majyk Equipe, and feature both Boyd’s and Majyk Equipe’s
names.Consumers will appreciate the integrated strike zones on the
cross-country and jumping boots, the rip stop TPU (top rated German BASF
polyurethane) shell and patented proprietary liner which repels dirt
and water, keeping boots light and low profile for all phases of
eventing as well as other equestrian disciplines. Best of all, they are
priced for everyday use and designed for top level competition.
About Majyk Equipe LLC
Majyk
Equipe is a California-based Equine Protection Specialist,
manufacturing and marketing company. Its management team is comprised of
a group of sporting goods and sports nutrition experts hailing from
companies such as Red Bull, L.A. Gear and Adidas and has years of
experience in making protective clothing for humans as well as horses.
All of the principals are avid riders and enjoy disciplines as diverse
as Hunter/Jumpers, Eventing and Polo. Majyk Equipe (pronounced maj-ik
ee-keep) was named after the founder’s beloved mare Majyk Motion who is
nineteen years old and still ridden regularly. The company currently
sells its products both nationally and internationally and its products
have been developed to fill a gap in the market: high tech styling and
composition at an extremely affordable price. The company is expanding
to offer a large range of equestrian products.
About Boyd Martin
A
member of the 2012 US Olympic Team and the top-placing member of the US
three-day eventing team at the 2010 Alltech FEI World Equestrian Games,
Boyd Martin is one of the leading event riders of today. He was the Chronicle of the Horse magazine’s
2010 Eventing Horseman of the Year and his horse Neville Bardos was
named the 2011 USEF International Horse of the Year. He is currently
ranked 10th on the FEI’s HSBC World Rankings and has a talented string
of horses including world-class competitors and promising youngsters.
Boyd
is married to Grand Prix dressage rider Silva Martin, also a popular
instructor of dressage and event riders. A native of Germany, Silva
holds her “Bereiter” instructor’s certification. Her string includes
Rosa Cha W, who started the season successfully in the small tour in
Wellington, FL, and Aesthete, who dominated Dressage at Devon the past
two years. Silva has been successful with many types of horses, from
Warmbloods to Off the Track Thoroughbreds.
For more information and more downloadable images please contact:
Beverly Pollington Sirjani,
Majyk Equipe LLC
8 Whatney
Irvine
California
1-855 GO MAJYK (1-855 466 2595)
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